New Wave of Japanese Pro-Generic Healthcare Reforms
A new ‘layer’ of long-awaited Japanese healthcare reforms were enacted as of April 2008. They are aimed at increasing the use of generic drugs to 12% by 2010 (from 2007 level of 5.2% by value). Japan currently lags far behind other regulated markets in terms of generic use: 16.8% in Japan versus 54% in USA, 52% in UK, and 55% in Germany, by volume. Key factors that contribute to poor generic uptake in Japan are: 1) low margins received by…